So many choices, so little time: Setting strategies to guide your tactics

When it comes to getting the word out about your project or center, it seems like there are infinite options for communications channels you could use. But with limited resources, which channels are worth your time? Should you use Twitter, Instagram, LinkedIn, or Facebook--and how? Beyond social media and other channels, we’ll zoom out and talk about what strategy is and how you can better define what your project or center’s outreach or marketing strategies should be so you can better determine which tactics are worth your time, and which you can put on the shelf. In this live webinar, we will be joined by Farra Trompeter, Vice President of Big Duck – a communications firm that works exclusively with nonprofits based in Brooklyn NY, and Rachael Bower, Director/PI of ATE Central, who will build off the conversation we started at the ATE PI pre-conference workshop. We’ll discuss how you can use your target audiences as a guide and answer your questions related to strategies and tactics.