Many members of the ATE Community are aware of the importance of creating accessible content, but how can you put that knowledge to use when promoting your project or center's work? Here are some quick tips and tools to optimize your web presence, social media content, and presentation materials for accessibility:
Format materials with accessibility in mind from the start.
Whether you are writing web content, making presentation slides, or creating an accessible PDF, consider the clarity and navigability of your outreach materials right from the start. To ensure that your written content is understandable to all, make sure text gets your point across in a concise way that is comprehensible to a general audience. Avoid using acronyms or jargon, unless you are writing for a particular audience who has familiarity with these terms.
Design elements can also aid in getting information across. When formatting text, avoid creating uneven spaces between letters. Be sure to choose fonts that are easily legible on screens, such as sans serif fonts, which are easier to read at both small and large sizes. When creating hyperlinks, use meaningful text that describes the content, rather than general phrasing like “click here.” Format web pages with a defined and consistent visual hierarchy, so that information is grouped in logical ways that visually cue your reader on the relationships between content and the order of importance. In addition to layout cues, add headings using standard HTML to make navigating your site easier for those using screen readers.
Many softwares and web platforms offer tools that aid in accessibility. For example, Microsoft PowerPoint offers existing presentation templates for creating navigable slides. Presenters can also set slide content order, so that audience members using screen readers can move through the slide in the intended progression. This video tutorial provides a helpful overview of how to design presentations with accessibility in mind.