Guide for Planning a Best Practice Social Media Campaign

This 23-page document offers a step-by-step guide for the creation of a social media campaign. This guide is specifically designed for "colleges looking to incorporate social media into their student recruitment strategies" and is built around ten actions that experts consider to be essential to creating an effective social media strategy. The guide consists of three sections. First, the Social Media Planning Template is designed to help colleges work through the ten action steps. Next, the Social Media Recording Template provides a graphic organizer for recording social media goals and strategy. Finally, the Social Media Resources section features a variety of additional resources that may be of interest, including a list of related articles.