The 34th Annual Conference kicks off on Thursday, February 18th with our welcome general session with a Legislative Update with Gabe Parker; TDA Grant Recipients and 2010 Grant Program; and 2010 Newsom Scholarship Winners Announcement. The program continues with break-out sessions geared for marketing, wine making and grape growing and include State and Federal Regulatory Sessions with TTB, TABC and TDA; New Marketing Techniques: Social Media Marketing with Denise Frasier, Dr. Russ Kane and Jeff Siegel; Sensory Evaluation and Flaw Detection with Mike Sipowicz; and Frost Protection Techniques with Monte Nesbitt.