FFA members and advisors, FFA Alumni members, agriculture industry representatives and more gather together with students to compete, volunteer, and celebrate the National FFA Organization. The goal of the Expo is to introduce attendees to hundreds of businesses and organizations that offer industry-leading products and services while maximizing each exhibitor's brand exposure and engagement opportunities. More than 450 exhibitors at the Expo are able to interact with FFA members, who are their future customers, employees, industry leaders and decision makers. The convention includes sessions and speakers to improve leadership skills.