This online course provides an intermediate-level focus on environmental social marketing strategies. Students will focus in detail on how to plan and implement a social marketing strategy, using 3-5 topics within social marketing of your choosing.
This course is an intermediate complementary course to the DEL online course “Environmental Communications for Behavior Change”, which provides a practical overview of a social marketing campaign. We encourage students to take both classes; they are fundamentally different, yet complementary.
- Engineering Technologies