While ATE Projects and Centers devote a great deal of attention to measuring impact and evaluation, the toughest question to answer is, bluntly stated, “Who cares?” If your project or center were to lose funding tomorrow, who would run to its defense? The focus of this webinar will be to provide an overview of some important steps any project or center leader can take today to start to identify the deep value they have created, and to think about ways that value can be leveraged into forms of ongoing support. This webinar serves as an overview; the webinars that follow will each delve into specific topics in greater depth.​