Understanding how and why audiences value your work is a critical foundation for sustaining project and center activities. This webinar will provide project and center leaders with the tools they need to probe their assumptions about their key audiences and stakeholders. Starting with the notion of a “value proposition” -- the value that the initiative offers to a specific group of users or stakeholders – this session will guide participants in defining their key audience segments, identifying the core assumptions about how those people will support the project/center, and defining methods for testing those assumptions.
- Webinar
- General Advanced Technological Education
