The root of the word ‘communication’ is ‘communis’, meaning to make common. Unfortunately, many of us in the education and grant-funded sectors struggle with identifying the main messages we need to make common to our key stakeholders. And for many of us in the ATE community, we could use help in creating simple, memorable ways to speak and write consistently about our project and center’s work. Clearly defined and consistently implemented mission statements and messaging platforms are key to ensuring that all points of contact with your project or center will reinforce the right messages.
In this live webinar, we will be joined by Farra Trompeter, Vice President of Big Duck – a communications firm that works exclusively with nonprofits based in Brooklyn NY, and Rachael Bower, Director/PI of ATE Central, who will review how these messaging elements can be created to more effectively engage students, partners, funders, and other key external audiences. For those who attended the ATE PI pre-conference workshop, we’ll also revisit the relationship between brand strategy (positioning and personality) and messaging. Farra will provide some examples of how other organizations define and use these tools with examples you can learn from, as Rachael helps connect lessons from the wider nonprofit world to the ATE community.
- Webinar
- General Advanced Technological Education
