Outreach Kit, Section 5: Further Reading & Final Thoughts
Overview | Outreach Inventory | Branding & Messaging | Outreach Planning | Further Reading & Final Thoughts
Download Outreach Template & Planning Table
Once you’ve worked through the various sections of this kit, you should be well on your way to creating an outreach plan that matches the goals and objectives of your ATE project or center, aligns with your brand, and helps you connect with your key audiences.
An outreach plan is never static, so work with your team on a regular basis to update and modify the plan each year taking into account changes in your field, educational landscape, and feedback from outside sources including your education and industry partners, your external evaluator, and other critical stakeholders, including your funding agency.
And remember: we’re here for you – send us your comments, ideas, and questions and please let us know how we can improve the kit or if there are resources you’d like us to include.
Further Reading
The links below serve as a way to explore some of the topics in the kit more thoroughly. They are grouped into related sections to make them easier to navigate.
General Outreach/Marketing
Website Content
- 12 Tips for Building an Effective Business Website
- Introduction to Web Accessibility
- Guidance on Web Accessibility and the ADA
- A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know
- What Is Good Website Content? 5 Simple Steps For Creating Content
- The Ultimate Social Media Guide for Nonprofits
- Social Media Tips from 32 Leading Nonprofits
- Social Media: Comment Policy, Disclaimer, Privacy, Copyright
- Social Media and STEM Diversity
Social Media Tools & Metrics
- 5 Best Social Media Management Tools
- 14 Best Social Media Management Tools
- The Best Social Media Metrics To Focus On In Your Campaigns
- 16 Key Social Media Metrics to Track
Working with Media
- Media Relations 101: Help Them Help You
- 9 Ways to Get the Local Media Interested in Your Nonprofit Story
- Your Nonprofit Should be Using Public Service Announcements (PSAs)
Branding & Messaging
Smart Goals