Google Analytics — Embedding the code on your web site or blog is worth the effort — the information about traffic sources to your site, top links, geographic distribution, etc. is invaluable in identifying your impact.
Google Alerts — Create an alert that lets you know whenever/wherever your project or center is mentioned in the media, in blogs, etc.
HubSpot — An online marketing agency that offers a series of high-quality, accessible webinars about all aspects of digital marketing from web site optimization to best practices for webinars and e-mail.
Slideshare — A popular tool for sharing presentations. Do a search by topic to find inspiration from other sources.