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Guerilla Marketing for Nonprofits by Jay Levinson
Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions by Sandra Beckwith
Social Media Marketing All-in-One for Dummies by Jan Zimmerman, Doug Sahlin
The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aacker, Andy Smith