Recruiting Women to the Trades: Marketing Strategies that Work

This 5-page, paper from the Maui Economic Development Board's Women in Technology Project,  looks at how the project increased the number of female apprentices in Hawaii. This project has "demonstrated to local employers and unions how simple marketing strategies greatly enhance the number of qualified female applicants organizations can draw." This document looks at how technical job openings are typically marketed, and how to advertise to increase the number of qualified female applicants. This paper may be downloaded in PDF file format.