MarketMaker is a searchable map that will be helpful to members of the general public in locating farmer's markets, wineries, restaurants, fisheries, and more. The map is also useful for food industry workers as it was created by "a national partnership of land grant institutions and State Departments of Agriculture dedicated to the development of a comprehensive interactive database of food industry marketing and business data." The project was put online by the University of Illinois Extension to build an electronic infrastructure to connect food producing farmers with new markets. Additionally, it serves as an aid in the development of quality driven food supply chains.

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