FLATE Communications Program: A FLATE Best Practices Guide to Designing Strategic Communications Tools

This best practices guide from FLATE, the Florida Advanced Technological Education Center of Excellence, offers guidance in creating and utilizing strategic communication tools to reach audiences around ATE programs and initiatives. The 20 page document describes the outreach strategies used by FLATE "to reach and inform its key stakeholders which comprises of students, faculty, industry partners as well as the media," including newsletters, press releases, media kits, and social media. The multiple appendices offer sample templates for a variety of written communications such as emails, articles, blogs, and press releases.