Student Entrepreneurs Ep. 02: Building the Brand

The ATETV project delivers web-based videos to connect students to careers in advanced technology. In this episode of ATETV, viewers will learn about what it takes to build a brand for a successful company. In this multi-part series, "students apply their knowledge of science and technology to a simulated venture in a global enterprise network. They create websites to buy and sell products in an e-commerce platform." Running time for the episode is 17:13.