CICC Boot Camp Orientation to Customer Discovery

This webinar, provided by the American Association of Community Colleges, was presented by Dr. Grant W. Warner on April 24, 2018. The beginning of the webinar focuses on customer business pitches and the common problems of startup companies. The rest of the webinar focuses on the Lean Startup Process, which is a framework with tools to help support and develop innovators. Some startups fail due to a lack of understanding of what potential customers may want or need. The Lean Startup Process helps startups develop business plans that properly address costumer needs. The webinar recording runs 1:21:49 minutes in length.