ATE Central

ATE Google Analytics for Evaluation: Handbook & Benchmarks

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This 19-page resource, provided by EvaluATE: Evaluation Resource Center for Advanced Technological Education, includes information on using Google analytics for evaluation. This resource includes a table of contents and the following sections: How Google Analytics Relates to ATE Project and Center Evaluation, The Google Analytics Dashboard, Intelligence, Traffic Sources, Content, Goals, Step-by-step Guide for Exporting Google Analytics Data, Benchmark Sampling and Methodology, 15-month Average Dashboard Benchmarks, Min/Max Dashboard Benchmarks, Resources, References, and Appendix: How Google Analytics Works. 

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Url http://www.evalu-ate.org/resources/doc-2011-googleanalytics/
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Date Issued 2011-06
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