Using Social Media as a Tool for Student Recruitment

This 45-page research report details the experiences of three community colleges that implemented social media campaigns aimed at recruiting students. This investigation centered on the research question "What impact does the implementation of a best practice social media recruitment strategy have on student enrollment in ATE programs?" The report includes examples of the posts used by the colleges to engage potential students. In addition, the report discusses major findings from a student survey that was designed to illuminate "the extent to which social media played a role in student decision-making about enrollment."