Tell a Good Story: Crafting Mission Statements and Messages for Your ATE Project or Center

This webinar, provided by Internet Scout Research Group, was presented on January 29, 2019 and discuses branding for National Science Foundation (NSF) Advanced Technological Education (ATE) projects. Presenters include Rachael Bower, ATE Central Primary Investigator, and special guest Farra Trompeter, Vice President of Big Duck. Big Duck is a communications firm that works with nonprofits based in Brooklyn, NY. This webinar focuses on the basics of branding and messaging, understanding how clear and consistent messaging can help a project or center, and ensuring messaging takes hold in your project or center. The webinar recording runs 55:11 minutes in length.