CTC Diversity Summit 2017: Successful Messaging

This video, provided by the National Convergence Technology Center (CTC), is a recording of Laura Nichols' presentation on successful messaging strategies technology employers can use to attract more female applicants. This presentation took place at CTC's 2017 Diversity Summit and it covers challenges that women face in the technology field, how to adjust messaging to address these challenges, best practices for messaging towards women, and some examples of social media messaging. The presentation ends with a question and answer session with the audience. The video runs 22:38 minutes in length.