Essential Strategies for Successful Social Media Outreach

This webinar from the National Convergence Technology Center (CTC) explores strategies for social media outreach. In the video, Maddie Witt, a content creator and social media specialist at Nelly Group, LLC, "taps into developing industry-relevant content that hones in on the power of social media engagement through effective distribution on platforms such as Instagram, Facebook, Linkedin, Twitter, TikTok, and YouTube." Witt highlights how ATE projects and centers can use social media to promote programs, recruit students, and engage followers. Strategies include creating content calendars, regular posting, networking, and involving students. The video recording runs 25:03 minutes in length.