Understanding how to engage with social media and make it a useful tool that increases the reach and impact of your ATE project or center work is an ongoing process. Integrating social media tools into daily routines and practices takes time. So whether it’s using Facebook to connect with partners and colleagues, tweeting to support recruitment, or working with students to create their own LinkedIn pages, you want to know that your efforts will bear fruit.
Here at ATE Central we use social media primarily for outreach, and we’re always interested in understanding the best practices of these tools, particularly in educational environments. In 2012 ATE Central, in consultation with EvaluATE and the American Association of Community Colleges (AACC), conducted a survey of the ATE community to better understand how social media are being used and identify ways to use these technologies more effectively. The 2012 Social Media Survey (you can check out the full report here) built upon social media research done in 2010 by the ICTStudy.