How to Write a Great Email Subject Line
When contacting prospective partners or colleagues, email subject
lines may be more important than you think. Among the billions of
emails sent out every day, some stand out at first glance making
them more likely to get opened. So, how can you make a great first
impression and increase the likelihood that your email doesn't get
lost or deleted right away? Here are a few of our favorite tips
for writing excellent email subject lines:
-
Personalize it. If you use the recipient's name or
company name in the subject line, they are much more likely to
open your email.
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Keep it short and simple. Remember that a mobile phone
might only display about 25-30 characters of an email's subject
line.
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Be clear/specific. The subject line should communicate
exactly what the email is about, so the recipient can
prioritize its importance without having to open it.
-
Eliminate filler words. Words like "Hello" and
"Thank you" can be included in the email's body, so don't waste
space by placing them in the subject line.
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Don't put words in all caps or use multiple exclamation marks.
Doing so may make it more likely that your email ends up being
dumped into your recipient’s junk folder as spam, plus, let’s
face it, it’s just annoying. If your email makes it into the
inbox despite your use of these techniques your recipient may
think it’s spam anyway and delete it.
-
Never settle for "No Subject"- always write a subject line!
The subject line often determines if your email will be opened
and how the recipient will respond. It's too important a detail
to forget!
