Is Your Mission Statement Working as Hard as You Are?
Creating an effective mission statement is important for any
number of reasons – providing a central talking point in promoting
the work of your ATE project or center, defining your focus, and
supporting your outreach planning. Not only should the statement
spell out your purpose, but it should effectively describe your
project or center’s goals, the primary stakeholders, and the core
values or principles behind your work. A good statement should
align both internal and external perceptions of your project or
center, be clear, well-written, and understandable to a layperson,
and, most importantly, be specific and concise. It is also the
perfect platform to inspire others and excite them about your
project or center. Remember, you should be able to read your
mission statement in 90 seconds or less, all the while addressing
these three key concepts:
Who is your organization intended for?
(Who is the target audience?)
What contribution do you make to your audience?
(Do you increase retention of Hispanic students in chemical
engineering? Do you develop curriculum for high school physics
What makes your contribution unique?
(What makes your project stand out from other projects working
towards similar goals? What are your strengths and values?)
As an example from the ATE community, here is ATEEC Tribal
College Programs’ mission statement:
The mission of this project is to strengthen environmental
science and technology programs at Tribal Colleges consistent
with the unique needs and traditions of these communities.
More specifically, this project will strengthen STEM (science,
technology, engineering, and mathematics) education at Tribal
Colleges while acknowledging that there is a critical cultural
component to the study of environmental science by Native