According to an article by Community College Daily, post-pandemic fundraising at community colleges is evolving, with a stronger emphasis on values alignment and flexibility in donations. South Puget Sound Community College (SPSCC) has seen donors show increased interest in issues such as students' basic needs and diversity, equity, and inclusion (DEI). In states like Washington, where DEI work faces fewer legal restrictions, SPSCC has gained support from donors hesitant to contribute in states with stricter regulations.
Meanwhile, the role of traditional in-person events has diminished, with colleges leaning on social media and digital storytelling to connect with donors. The Orange Coast College (OCC) Foundation, for example, has seen fundraising success through campaigns and digital engagement rather than large galas. Both SPSCC and OCC are prioritizing smaller, more personal donor interactions, which advancement leaders argue are more cost-effective and impactful. This shift aligns with the Council for Advancement and Support of Education's (CASE) advice to community colleges: focus on meaningful engagement, build long-term relationships, and maximize return on investment through targeted, high-impact interactions over lavish events.
See More News