Based on feedback from the ATE community, ITHAKA S&R and ATE Central have put together a set of sustainability services including training opportunities (webinars and workshops) along with resources, videos, and other materials to address some of the most pressing concerns of the ATE community regarding the long-term success and sustainability of ATE projects and centers. While designed for ATE grantees all the resources here are freely available to those outside of ATE as well - please get in touch with us at firstname.lastname@example.org if you have questions about the materials posted here or any of our sustainability events.
2017 Spring Webinar Series
Think Like an Entrepreneur: Sustainability Strategies for ATE Projects and Centers
Sustainability for projects and centers in the ATE program can take many forms. While some project leaders may prefer to complete a grant-funded project be “finished,” other leaders see room to grow and continue to expand the impact of their work. We know how hard this can be! But it is possible, and it requires skills that are a lot like the skills of successful entrepreneurs.
This series of live webinars offers participants a framework for thinking strategically about increasing the impact of their work. Each session will feature a leader of a current ATE Center, who will share both the “big picture” of how they approach their work, as well as the nuts-and bolts- of how they arrived at the tactics that work for them.
This series is presented by ATE Central in partnership with Ithaka S+R. The webinar host is Nancy Maron, author of A Guide to the Best Revenue Models and Funding Sources for your Digital Resources. Her consulting service, BlueSky to BluePrint, supports innovative initiatives in the academic and cultural sectors to define, test and refine assumptions about new and existing programs and products.
Webinar 1: Who is our Audience? Structuring Successful Partnerships.
(click here to view webinar)
Tuesday, Jan 31st, 1-2:30pm EST
Guest speaker: Kevin Cooper, RCNET
Many of the most successful ATE centers have expanded their impact through developing strong partnerships, with industry and with other academic institutions. These partnerships are grounded in a deep and evolving understanding of the needs of each of these key stakeholder groups. Kevin Cooper, PI of Regional Center for Nuclear Education and Training (RCNET), and Dean, Advanced Technology at Indian River State College has experienced this first-hand, growing the RCNET center to 46 academic partners and 32 industry partners. He will share with us both his philosophy of what makes a good partnership, and the “down and dirty” tactics needed to make these partnerships work.
Webinar 2: Home Sweet Home: The Benefits and Challenges of Institutional Support
(click here to view webinar)
Tuesday, February 28th, 1-2:30 EST
Guest speaker: Ann Beheler, NCTC
A fully-articulated sustainability plan may include some revenue generation and diverse sources of income. But for projects and centers operating as part of a college or university, the support your institution can offer is invaluable – staff time? Office space? Paid positions? -- and needs to be sought and managed with care. In this webinar, veteran ATE PI Ann Beheler will share some of her strategies for how her grant-funded initiatives work closely with her institution to their mutual benefit.
Webinar 3: Show me the Money: Is Revenue Generation possible for ATE projects and Centers?
(click here to sign up)
Tuesday, March 28th, 1-2:30 EST
Guest speaker: Casey O’Brien, National Cyberwatch Center
Though Sustainability for ATE projects and Centers involves many sources of support, including strong partnerships and institutional buy-in, revenue generation is still considered the brass ring for those seeking to expand their work widely. That said, the path from grant-funded initiative to revenue-generating entity is difficult and many struggle with this transition, in everything from understanding the needs of the market, to the organizational structured needed to support income generation. In this live webinar, we will be joined by Casey O’Brien, who as PI of the National CyberWatch Center has been able to identify ways sell access to the course materials they have developed, and continues to think about how to make what they do relevant for different types of customers. Casey will share his experiences with us, including how to determine what the customer wants – and will pay for; the sorts of organizational and governance structures that are needed; and how best to get started.
WEBINAR 4: The Funding Environment. (view recording of Webinar 4)
May 3, 2016, 1:00pm EST
The landscape we are all part of is constantly changing, as federal mandates and priorities evolve, and industry shifts to suit the needs to the market. This session will explore the ways in which leaders of ATE projects and centers can use the tactics of an environmental scan to identify future partners and funders. This session will consider the examination of the environment as a way to both be aware of competitors, but also to identify fruitful collaborators, whether within industry, other academic institutions, or one’s host institution. The session will guide participants to develop a framework for considering partnerships, and will outline the different forms this relationship can take. It will include examples of successful partnerships in action, as well as a list of pitfalls to avoid.
WEBINAR 3: Know your Audience, the Rest Will Follow. (view recording of Webinar 3)
April 19, 2016, 1:00pm EST
Understanding how and why audiences value your work is a critical foundation for sustaining project and center activities. This webinar will provide project and center leaders with the tools they need to probe their assumptions about their key audiences and stakeholders. Starting with the notion of a “value proposition” -- the value that the initiative offers to a specific group of users or stakeholders – this session will guide participants in defining their key audience segments, identifying the core assumptions about how those people will support the project/center, and defining methods for testing those assumptions.
WEBINAR 2: Funding Beyond the Grant. (view recording of Webinar 2)
April 5, 2016, 1:00pm EST
ATE project and center leaders are often very skilled at grant writing, but seeking alternative funding solutions can be difficult. For some, it may seem too long or difficult a road or it may just not be clear what sort of alternative funding streams are possible or attainable. In this session, participants will hear about examples of revenue generating activities that have worked for other ATE PIs, and be encouraged to brainstorm possible avenues for themselves. Special guest Deidre Sullivan, PI of MATE, will share her experience in experimenting with a range of revenue-generating tactics from sponsorships to online sales.
Webinar 1: Am I Sustainable? (view recording of Webinar 1)
March 8, 2016, 1:00pm EST
While ATE Projects and Centers devote a great deal of attention to measuring impact and evaluation, the toughest question to answer is, bluntly stated, “Who cares?” If your project or center were to lose funding tomorrow, who would run to its defense? The focus of this webinar will be to provide an overview of some important steps any project or center leader can take today to start to identify the deep value they have created, and to think about ways that value can be leveraged into forms of ongoing support. This webinar serves as an overview; the webinars that follow will each delve into specific topics in greater depth.
Workshop 2: Planning to Succeed: Strategies and Tools to Help Sustain Grant-Funded Activities and Deliverables
July 27, 2015 8:30am-Noon
2015 HI-TEC Conference
Participants at the HI-TEC Conference explored strategies and tools to help support and sustain their grant funded deliverables. From small-group hands-on exercises to dynamic discussions, this workshop incorporated best practices drawn from case studies and research to help participants clarify their missions, maximize impacts, and support the creation of usable sustainability plans. Participants also got a chance to explore ATE Central’s portfolio of sustainability and data management services—including targeted sustainability webinars and the ATE Central’s Archiving Services (which respond to the new ATE archiving requirement).
Webinar 4: Building Partnership (view recording of Webinar 4)
April 14, 2015, 2:00pm EDT
Partnerships may take many forms, from an informal collaboration among peers, to a highly structured transaction between organizations. They can offer an efficient way to punch far above your weight… or end up not delivering quite as much as planned. For ATE projects and centers, industry partners in particular, can play a key role. Join ITHAKA S&R and ATE Central to learn about the many shapes partnerships can take, hear examples of successful partnerships from the ATE community, and learn what to look out for when seeking to establish partnerships of your own.
Webinar 3: Understanding and Recruiting Your Audience (view recording of Webinar 3)
March 10, 2015, 2:00pm EST
Whether your “audience” consists of faculty you hope will adopt the curriculum you have developed, students you hope will enroll in your program, or members of the public you wish would enroll in your online course, identifying and understanding your audience may be the single most important element of your project or center’s future success. Join ITHAKA S&R and ATE Central to discuss tactics for identifying key audience segments, and hear about tactics for recruitment that have worked for others.
Webinar 2: Planning, Goal Setting, and Follow-Through (view recording of Webinar 2)
February 10, 2015, 2:00pm EDT
“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” Planning and goal setting in terms of grant funded projects may seem obvious: the terms of the grant spell out the aims of the work and its need, the timings and budget. Still, for multi-year grants or projects that are moving into the post-grant phase, setting achievable goals that address both the short and very long term ambitions of the initiative is harder than it looks. Join ITHAKA S&R and ATE Central for this webinar to discuss some practical tools for defining the goals of your project or center and measuring your progress towards them.
Workshop 1: Where Do We Go from Here? A Practical Approach to Sustainability
October 23, 2013 1:00-4:00pm EDT
2014 ATE PI Conference
The workshop at the 2014 ATE PI conference in Washington DC covered a variety of sustainability topics:
* Sustainability overview: What's expected from NSF; how should you define sustainability for project or center?
* Defining the real value of your project or center: A pitch for revisiting your value proposition. Who needs you, and why?
* The changing environment: The sea we swim in – how well do we understand where we fit in? How to stay alert to changes and evolve.
* The value your (partners, students, faculty, institution) see in you: Testing assumptions; building stronger partnerships.
Webinar 1: Sustaining Your ATE Project or Center (view recording of Webinar 1)
September 12, 2014
Nancy Maron, Program Director of Sustainability and Scholarly Communications at Ithaka S&R and Rachael Bower, Director and PI of ATE Central presented a webinar providing an overview of sustainability issues of interest to ATE projects and centers. Key topics included the importance of defining what sustainability means in relation to your specific project or center deliverables and goals, how understanding your audience relates to sustainability planning, and why measuring the impact of what you’re doing is critical to the process.
Welcome to Achieving Sustainability – a five part video series designed to support grantees from the National Science Foundation’s Advanced Technological Education (ATE) community in sustaining their activities and impacts beyond NSF funding. These videos were created by the American Association of Community Colleges in collaboration with the ATE Central project and Pellet Productions, producers of ATETV. The videos are free to use in classrooms or other educational settings. Questions, concerns, or comments? Please get in touch by emailing email@example.com.
In this video, two experts define sustainability and discuss the concept of value proposition and why it’s a critical aspect of sustainability planning.
This video focuses on how ATE grantees interact with their environment, stakeholders, and audiences and provides real life examples of how these interactions help sustain NSF funded work.
In this video, ATE community experts share their own sustainability success stories and provide useful strategies that have helped them continue the work of their ATE project or center.
This video focuses on the connection between evaluation and sustainability and how evaluation data can play a pivotal role in sustaining ATE project and center work.
In this video, ATE grantees and experts offer constructive advice about sustainability planning and practices.
This final version combines all five parts into one longer video covering a variety of sustainability topics.