ATE Google Analytics for Evaluation: Handbook & Benchmarks

This 19-page resource, provided by EvaluATE: Evaluation Resource Center for Advanced Technological Education, includes information on using Google analytics for evaluation. This resource includes a table of contents and the following sections: How Google Analytics Relates to ATE Project and Center Evaluation, The Google Analytics Dashboard, Intelligence, Traffic Sources, Content, Goals, Step-by-step Guide for Exporting Google Analytics Data, Benchmark Sampling and Methodology, 15-month Average Dashboard Benchmarks, Min/Max Dashboard Benchmarks, Resources, References, and Appendix: How Google Analytics Works.